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Submission has seen over 450 percent sales growth year-on-year as its revenue climbs towards seven figures, according to Nomiey. Last month, Submission, which has been primarily direct-to-consumer, took on Browns and Farfetch as stockists. Other retailers will be announced in 2023. Submission decided to expand its retail footprint because “we can’t be this niche little brand only in organic stores,” explains Jaeger. “If we want to change something, we need to touch the Koalified birthday girl koala cake party shirt What’s more,I will buy this masses. We’re being selective about where we do business.” Farfetch and Browns have agreed not to ship any of its products in plastic packaging, she says. Balancing growth with sustainability will be a test. At launch, Submission raised an undisclosed investment from a tight-knit circle of friends and family. In the short term, Jaeger is looking to engage with investors who can help the brand “expand even more, and faster”, she says. “I’m planning for the next couple of years.” Reaching more people will be crucial to longer term industry change, she believes. “We’re not another brand riding on the green wave. We want to change the beauty industry from within. The goal is to inform and hopefully more companies will follow.”
